Examples of Marketing: The Butter Board and Influencers

For decades, the meat and dairy industries managed to successfully avoid any attention for the planet-heating emissions they pump into the atmosphere; once governments started talking about regulating methane, though, they started working on efforts to avoid them. In today's episode, Silvia Secchi (University of Iowa) and Kathrin Lauber (University of Edinburgh) join us to walk through "agricultural exceptionalism" and the strategies the animal ag industry uses to keep regulation and climate policy at bay.

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