2min chapter

Marketing Against The Grain cover image

Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)

Marketing Against The Grain

CHAPTER

How to Brand a Good Rebrand

"I'm going to give you a ton of bad ones. There's one in the financial services space," he says. "You had the Facebook rebrand to meta, which I think was a rationalization of the investment they were trying to make in that universe."

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