The Unpersuader Bibles

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Dean Obeidallah: I was always interested particularly in psychology. That was the only kind of thing that I wanted to study when I was a kid. But I went to a state school where he like, not a great school. So there was one on an option. And I don't think it's a coincidence that that was the kind of thing I fell into. The Unpersuader Bibles is about why clever people believe crazy things.

Will Storr, an award-winning journalist and novelist, joins us for this episode of The Unmistakable Creative. Will takes us on a journey through the history of 'self'. He explains how early human societies are responsible for much of how we live in the modern-day world. Why have we become so self-obsessed and what is it doing to us? The irony is that we’d love to know and Will has an answer at will blow your mind.

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