How to Drive Long-Term Business Growth

The way that B2B buyers discover research and evaluate products has fundamentally shifted. Less than 10% of the top 50 VC funded SaaS companies run hybrid attribution most of them are running lead gen strategies on LinkedIn ads. It's all you know 2016 to 2018 type of strategies. Discover new information that don't get tracked by attribution software don't get credit and drive a majority of B2B purchases is the core shift. Capture cap Tara Google search Can you know SEO that type of stuff? All these other things are happening that aren't getting measured where that are actually driving the impact, she says.