The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

00:00

The Series a Marketing Leader - Is This Really the Way to Go?

Marketing's core job is to create demand for their product and category. One of them is through your website, another one might be through outbound or events. Most companies remember between two and five core sources of pipeline where they capture demand from.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app