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Annie Duke: When To Quit, Monkeys vs Pedestals & The Dark Side of Goals

Creator Lab - interviews with entrepreneurs and startup founders

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Are You Quitting a Seed Investing Company?

There's an automatic follow on at A. There is no signal about what happens at B because people wouldn't expect somebody who's investing at seed to follow on. The only signal that they would send to the market would only be on a positive side, which is if they decided to buy up and increase their ownership at A. But if they follow on at B or follow on at C, obviously, that would be a positive signal, but not a negative signal toward a company that they chose not to do that with.

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