Interesting And Useful Is The Way To CSO Ryan O’Connell’s Heart - Ogvily (Effie Index Series)
Sweathead, A Strategy Podcast
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Ogilvy's Strategy Mantra
Ogilvy and Kleminger BBDO have an internal mantra of making sure everything we do is interesting and useful. I'm a big fan of not over complicating things, that's our kind of mantra. If you tick those two boxes on the brief that you're right, on the briefing that you do what we tend to think that ends up being pre-gable. We always look at like copyright and art directors look somewhat jealous of the fact that they worked together as a team can bounce ideas off each other. They get to have their own little not mini culture but certainly their own kind of DNA in some respects and kind of jealous of that.
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