6min chapter

Open Market cover image

Taste as a Differentiator, Hiring a Head of Growth, and Zuck

Open Market

CHAPTER

Ad Tech Showdown: Giants vs. Upstarts

This chapter explores the competitive landscape of the ad tech industry, focusing on the tensions between established players and newcomers. It highlights the role of CEO communication in shaping industry narratives and the strategic choices companies face when responding to criticism.

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