Testing Hooks and Capturing Attention

As straightforward as it sounds: 4 steps that go into generating creative that actually performs.

This is the foundation of my approach with my clients, and I've seen it produce results over and over again. Hopefully it can help do the same for you.

SUBSCRIBE ON YOUTUBE

The Andrew Faris Podcast is now available on ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ at www.youtube.com/@andrewfarispodcast.

EPISODE HIGHLIGHTS

• [00:01:22] The message is the main thing.
• [00:05:26] Step 1: The Hooks
• [00:14:02] Step 2: The Body
• [00:20:05] Step 3: The Validation
• [00:22:12] Step 4: The Offer

EPISODE SPONSOR

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FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means