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My Crowdfunding Failure: A Post Mortem with Andrew Lowen

The Board Game Design Lab

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How to Define Your Target Market and Customer Avatar

In the beginning, you are designing a game for people like you that want the thing that you want. And then after a while, you'll have people that are really interested. The most valuable thing that you can do is define your target market and who would like it. Eventually, you need to ask other people what they think and what makes them excited or why they would buy.

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