8min chapter

The Bootstrapped Founder cover image

368: Johannes Jäschke — From Hypnosis Innovation to Business Exit

The Bootstrapped Founder

CHAPTER

Innovating in the Hypnosis Market

This chapter details the entrepreneurial journey of launching a business in the hypnosis sector, driven by a pivot towards addressing sleep challenges. It emphasizes the growing appeal of hypnosis as a mental health solution, particularly among diverse demographics, and contrasts it with traditional self-help methods. The narrative also covers the development process of their app, strategies for partnering with professional hypnotists, and their approach to scaling in international markets.

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