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Ep2: What Is Product Led SEO? w/ Eli Schwartz (Coinbase, Zendesk, Gusto, etc.) — Product Market Fit Podcast
Product Market Fit
Introduction
Moshe Poltrach talks with SEO expert Eli Schwartz about his new book, Product Let SEO. He says the idea of a product let approach is to focus on what people are actually looking for when they're googling and how do you solve that problem? Moshe: Zillow has created an entire search engine crawler based on their own unique category called "moat" It took them years to build this moat but now they can compete against other companies who have already done it.
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