14. Why Do Most Ideas Fail to Scale?
The Freakonomics Radio Book Club
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Do You Know That Drug Use or Abuse Is Going to Fall?
In a recent study, researchers found that drug use didn't fall when an ad was rolled out in different markets. John Sutter: This episode is a black eye for economics and, more broadly, for science. He says journals are now starting to demand the data up front before they're published.
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