Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework
The Yaag Project
Is It Fun or It's Convenient?
In the SaaS sector, it's still for some reason being the feature clash. But in reality, when you talk to the customers, it's not that at all. I'm actually trying to understand what products fit into people's lives. So as a builder, I have to make it convenient versus just communicate it being convenient. That's why there's a difference between marketing research and product research. And so part of this is, is for me to put that mentality on when I'm interviewing like, so why did you pick this new thing? Right. What was it? And it's like, and you don't want to say what was wrong with mine. It was like
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