Audience Building: Three compelling concepts from David duChemin
The Three Month Vacation Podcast
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Is Your Business a Brand or a Commodity?
Until kit ply came along, there was no way of telling one type of ply from the other. The wood company had taken something that was relatively unimportant and elevated it into a brand. It's easy to be a commodity in your chosen market and still think of yourself as a brand. But brands, they have audiences. Commodities do not. In effect, the difference is between the choice of a versus the here are some of the examples of havacline would speak about you.
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