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Building India's answer to Ogilvy | Pratik Gupta @ Zoo Media

Founder Thesis

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How to Hire the Right People

We were the coolest place to work in. So all of the great talent that we knew from college, two, three batches are junior, are batch, one or two batches are senior. They all came and worked with us. Like your approach was a lot of people instinct and gut. Does that scale? It scales. But after a certain point, you need to go back and figure out what is the method of that gut. There is a methodology that even your gut follows. What we call gut is just our experiences telling us to do something or not to do something. Because I'm not going to be there. I don't have all of the information to use my gut to make

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