3 Reasons You Need a Personal Brand Now | Goldie Chan
The Art of Charm
Define Your Audience and Golden Keywords
Goldie presents a two-step exercise: pick your audience category and create three golden keywords from adjectives and nouns.
What if the fastest way to future-proof your career isn’t networking — it’s owning your story? In this episode, AJ and Johnny sit down with Goldie Chan, Forbes columnist and "Oprah of LinkedIn" as named by Huffington Post, to unpack how personal branding creates opportunities long before résumés do.
Goldie shares how she went from shy creator to “The Oprah of LinkedIn,” why introverts have a unique advantage in today’s attention economy, and how anyone can build a personal brand without dancing on camera or posting every day. This conversation breaks down the simple, repeatable steps to make your digital footprint work for you.
Whether you want to get noticed by recruiters, stand out in your field, or create more leverage in your career, this episode gives you the framework to build visibility and credibility on your own terms.
What to Listen For
[00:00:00] Goldie’s unexpected journey from introvert to LinkedIn icon
[00:02:15] Why your digital footprint matters more than your résumé
[00:04:42] How 800 daily videos built a global brand
[00:08:30] Overcoming “Cringe Mountain” and posting your first piece of content
[00:13:20] Why personal branding gives you career leverage
[00:18:45] How to start with just one post a month
[00:24:30] The secret power of Employee Generated Content (EGC)
[00:31:05] Why introverts can thrive in personal branding
[00:36:42] Goldie’s three steps to showing up authentically online
[00:42:18] How to build visibility without burning out
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Episode resources:
Personal Branding for Introverts
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