PF Candle Company - How Did You Establish and Nurture Relationships?

Kristen Pumphrey: You have to really put your pride aside how someone else might perceive you and stay scrappy in top of mind. We also, because we were at these markets, we were getting right in front of our core customers. The larger accounts found us through social, they might have found us through smaller accounts. Now you can go about their services that you can use to basically put yourself in front of those buyers in a digital way. It's probably not just one thing that's going to make it click. It's a bunch of little things.