Revisiting The Enablers: The Firms Behind Fossil Fuel Falsehoods
Climate One
00:00
How Do PR Partners Work With Fossil Fuel Marketers?
Fossil fuel marketers are bombarding us with their messages, doing very aggressive media buys across channels. They're advertising ideas that they're far more socially and environmentally responsible than they are in reality. The objective of most fossil fuel ads is to do one of two things either. It's not to transition us away from clean energy anytime soon. And that's why they're trying so hard to influence public opinion and reaching out so aggressively.
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