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McDonald's McPlant and Value Meals
This chapter discusses McDonald's McPlant, a plant-based burger developed with Beyond Meat that faced challenges in test markets. It also covers McDonald's introduction of a $5 value meal to attract value-oriented customers amid the trend of consumers focusing on value in fast food and grocery stores. The chapter also delves into experiences with fast food during travels, stock recommendations like Disney, and a company called I-Tron focusing on smart networks for utilities.