How to Create an Emotional Response to Your Product

We're going to talk about aspiration and emotion, those touchy filly things that howard scholtz from starbuck talked about. And the confusing element is emotion. Why would brans get into this notion of emotion? I'll let you think about that a now. With a live audience. That is a scary thing for folks. But the reason i've done it is to create an emotional response. And the reason that i want an emotional response is that's what causes people to remember me. So this is this wonderful quote from maya angelu, the writer, i've learned that people will forget what you said, but people will never forget how you made them feel.