In the car example, what may be happening is that you're just paying attention to these things. Red cars have become suddenly a lot more salient because you just spent a lot of money on one. And so then your brain will start to notice more red cars. Is this predictive processing in the same way? To me, what I hear as a non-neuroscientist is there's all kinds of signals and noises in the environment all the time. If we took everything in that was out there, we'd literally be frazzled, we won't be able to operate. What we pay attention to has a bigger impact on our perceptual experience. It's like turning the volume up

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