Leveraging AI Avatars for Personalized Marketing

Interested in creating your own avatar just like Matt and Adam discuss in this episode? Get the complete guide here: ⁠https://clickhubspot.com/aft

Episode 56: Is it possible to build a thriving content strategy—without ever stepping in front of a camera? Matt Wolfe (https://x.com/mreflow) is joined by guest Adam Biddlecombe (https://www.linkedin.com/in/adam-bidd/), founder of Mindstream, the daily AI newsletter now owned by HubSpot. Adam has rapidly grown his audience (especially on LinkedIn) while openly hating making videos. His solution? Becoming an expert in AI avatar tools to handle his video content creation.

In this episode, Matt and Adam dive deep into the world of AI avatars: the tools, the workflow, the best approaches for maximizing quality, and how these avatars are powering everything from viral Instagram channels to hyper-personalized B2B outreach. Whether you’re camera-shy, looking to scale your personal brand, or curious about the ethical and business implications of AI-driven video, this is the ultimate guide to the current landscape (and what’s coming next) for AI videos—straight from the creators who use them every day.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

• (00:00) Name Changes and Synthesia's Evolution

• (05:30) Testing Avatar Models: Heygen Analysis

• (09:17) Instagram Enhances AI for Age Detection

• (10:59) Video Recording Challenges

• (14:53) AI Influencers: Expanding Industry Trends

• (18:54) Personalized AI Videos Boost Retention

• (19:43) AI-Driven Email Personalization Trends

• (25:19) Scamming Risks in Voice Tech

• (28:02) UGC Avatars for Advertising Innovation

• (32:13) Create Your Own Brand Mascot

• (33:03) Brand-Interactive Avatars Revolution

• (38:59) Enhancing Efficiency with Proficient Editors

• (40:40) Challenges in Avatar Creation

• (42:56) Microphone Usage Guidelines

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Mentions:

• Want to Create your own AI Avatars? Get the guide here: https://clickhubspot.com/aft

• Adam Biddlecombe: https://www.linkedin.com/in/adam-bidd/

• Mindstream: https://www.mindstream.news/

• Synthesia: https://www.synthesia.io/

• HeyGen: https://www.heygen.com/

• Clay: https://www.clay.com/

• Wonder Studio: https://wonderdynamics.com/

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

• Newsletter: https://news.lore.com/

• Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano