The Importance of Value in Onboarding Sequences

Caleb: If you're not a technical person, just switch to ConvertKit. It's so much easier in ConvertKit. I know Mailer Lite's a little bit cheaper, but your time is valuable. Honor your time and use the tool that's easier to use. Caleb: A common mistake would be asking for the sale too quick or creating content that becomes stagnant like their eyes don't see anymore.