430 - How To Break Free From Serving Social Media In 3 Steps
Creative Pep Talk
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Creating Meaningful Content and Collaborations
They discuss the importance of focusing on meaningful content creation and collaborations rather than chasing viral success on platforms like TikTok and Instagram. They highlight the need for musicians to invest their time and effort into creating collaborations with other artists on Spotify, while illustrators are encouraged to collaborate with other artists and target art directors for potential opportunities. The chapter emphasizes the value of creating content that has a dramatic return rather than solely seeking views and likes.
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