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Rewind: How big companies kill ideas — and how to fight back, with Tony Fadell
Decoder with Nilay Patel
What Happened to the iPhone?
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There's this myth that to make the iPhone, there was one team that tried to scale up the iPod and one train tried to scale down the Mac. Steve Jobs spun around in a circle and picked one. What actually happened is we're off doing the iPod, making the iPod stuff happen. And it became very clear to us that there was a threat from mobile phones or was it called feature phones.
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