Episode 228 - The State of eCommerce, the Economy, and What to Do Next with Jeremy Horowitz
eCommerce Evolution
00:00
How to Survive When Promoting Too Much Inventory
The problem is that if you promote it too heavily to them. You're just you're removing your buyers in three to six to twelve months. And so like, yes, it's also a short term problem and like survival. You can only play in the game if you survive. The strategy we've run at a couple brands is you move it in a retailer that's for those like offloading retailers. I know that sounds bad and really better branding for it. We should call them something better than liquidation partners.
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