How to Balance Conversion and Brand Awareness

The other main thing to really be thinking about as a company, there are about a million factors that you have to balance to succeed. So we've got process. We've got constant gentle pressure. Each of those steps should feel consistent. And it shouldn't feel like, oh, well, it was great when I was a solo dev, but now that I'm in sales, this feels really weird, right? You've got to be creating a good story all the way through.