BuzzFeed CEO Jonah Peretti has gone public
Channels with Peter Kafka
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Going Public in Digital Media
In retrospect, given tha that going back is an expensive process and you have these additional complications, would you have done this differently? Could you have just done a traditional ipo? Could youve done a direct lissting? Ah, this has taken you about a year to do this, in theory that coud have been traditional ipo. If you could rewine this now, would you go a different route? No. But because of complex, the the spack allowed us to buy complex, is part of going public. A traditional i po, we would have had to wait for the proceeds of the ipo to be able to buy complex,. And some one else would
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