L2's Building Base

Jesse: I spent the first four and a half years building and leading all of our consumer facing teams on the engineering side at Columbia State. And it was like, we need to do it all. And that began. The two failed ones that were that were most recently are identity and potentially KYC on chain. We have plans for the year ahead that's going to bring more claim.id. But right now I've really inefficient acquisition tools like that's what token air drops are. They're really inefficient ads products.

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