The Power of Story - Episode #318 with Robert Kennedy III
The Persistent Entrepreneur
00:00
The Biggest Mistake in Storytelling
"You got to have a hook that really connects with people and brings them into that space so that they can say, oh, my gosh, I want to know what's next," he says. "Even though the story might be starring me, even though I'm the central character in a story as quickly as possible,. I want to get to a place where people can connect with it with an experience." 'If you would have just said, hey, check out Domino's, it wouldn't have had the same effect,' she adds.
Play episode from 20:07
Transcript
