20min chapter

Product Thinking cover image

Understanding Continuous Discovery with Teresa Torres

Product Thinking

CHAPTER

Misaligned Incentives and Unethical Behavior

This chapter discusses the dangers of tying compensation to outcomes and the potential negative effects it can have on employee motivation and behavior. The speaker shares examples from Wells Fargo and other companies to illustrate how setting ambitious goals and attaching outsized incentives can lead to unethical practices and the prioritization of short-term gains over long-term value. Overall, the chapter highlights the need for organizations to prioritize serving the customer and eliminate incentive systems that hinder rather than support that goal.

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