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5min chapter
A Winning Abandoned Cart Playbook: Behind The Scenes Of Kuru's 5-Email Flow #595
Ecommerce Marketing School
How to Add a Personal Touch to Your Emails
Kurus has a flow of emails that it sends to customers. It's different content in each one, but they get more educational and social proof the further down you go. Stacey: "I was super skeptical when we launched it, I was super skeptical." But the fifth email converts as well as the third email.
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