How to Spot a Missed Expectation

The first thing you look at every day needs to be your cash flow forecast. If your bank account doesn't grow, nothing else matters. And in the P and L, all those things reveal themselves. Their op X reveals itself. Your actual gross margin. People are horrific at assessing their actual expected margin. They discount. The take rate on your coupon on your welcome flow on your email affects your cost of delivery Affects your gross margin. Okay. So these things and how much in any given month? What do you what do you look at?" "We're moving from an era of generalization and assumption to a more specific approach that requires better diligence and accounting clarity," he said.