Massively multiplayer: why gamers are the ultimate marketing opportunity
The Drum Podcast
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Is There an Opportunity for Gaming Brands to Interact With Gaming?
Four movies based on video games have performed at the box office. I think what's changed is that you're seeing hollywood starting to listen more to the game developers and to actually a start being a little bit more faithful to the source material of the game as it gets translated to the big screen. And i think it's really exciting for brands because now they have the ability to just tap into a the gaming ip, if you will. They could tap into that ip across movies, across licensing, across streaming properties. So it gives them alittle bit more versatility within that property as well.
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