Capturing Revenue Synergies
M&A Science
00:00
The Challenge of the Integration Movement
When i came into zebra, functionally, my responsibility was sales. I drove the integration from that angle. The culture's a bigrisk for any a on you hear the clichet, big company buys a start up at wants to make all these pragmatic changes and throws culture out the window. In this case, because of this david and goliath situation, it actually was a concern that existed on both sides. You had twice as many people from motorola running around in the entity, in the combined entity, than you had from the traditional zebra. And the traditional zebras ended at being more concerned an the motor rolla people, as to whether or not they would just
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