Digital Political Communication and Social Media Campaigning in Germany, with Juri Schnöller
Social Media and Politics
00:00
Digital Messagi
i've heard a little bit about different digital outreach initiatives from german parties that a lot of times ther they're not responsive because there's so many steps of approval in going back and fort. I mean, you need to be able to create ideas and er execute the content within a matter of minutes or hours. We are not capable of working in this traditional agency cycle where you have creative ideas and then it goes into the cycle and the lup. So i think it we're coming to a point where in political campaigning we need more hybrid structures.
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