#344: Retail Loyalty, Coalition Loyalty and Banking Loyalty Trends with Comarch's Piotr Kozlowski
Let's Talk Loyalty
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Is That Changing the Dynamics of Relationships for Coalition Loyalty Programs?
The challenge that we had, of course, were that the partners who were contributing with a lot of the transactions, information about members, they were not owning the data and they were not having enough insights to the data. And I think that led a lot of big brands to either starting to rethink their participation coalition programs. Some of them withdrew. So I believe the coalition loyalty programs kind of reach a certain plateau where they are not growing at the fast pace, some are in decline. But I think overall, from a data sharing perspective, that will lead us to have a lot of a kind of a new reshaped models of the coalition Loyalty Programs.
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