Jeff Byers is the co-founder and CEO of Momentous, a high-performance wellness company delivering science-backed products used by elite athletes, military operators, and high-performers worldwide. A former NFL player and two-time USC football captain, Jeff brings both personal and professional insight to optimizing performance and building values-driven companies.
What you’ll learn:
- Why Jeff says effort and attitude are the only things you can control—and how they ground him in tough moments
- The cultural clash behind merging two wellness companies
- How “speed over consensus” became a core value at Momentous
- Why returning to in-person work cost talent but aligned culture
- How EOS helped reset their operating rhythm
- Building high-integrity partnerships with leaders like Huberman and Starrett
- Lessons from Pete Carroll on consistency and energy
- Why growth-stage CEOs must “reset the scoreboard” and stay curious
Takeaways:
- Control what you can: Effort and attitude define how you show up
- Merge carefully: “Equals” often clash without clear direction
- Culture lives in person: Jeff prioritized cohesion over convenience
- Decide fast on people: Delays around misfits create drag
- Earn trust: Authenticity attracted elite advisors
- Balance roles: EOS clarified vision vs. execution
- You define you: Not your title—your choices
Find Jeff:
In this episode:
(00:00:00) Expectations in growth-backed companies
(00:00:23) Intro to Jeff
(00:02:00) NFL to CEO journey
(00:03:52) Life as a pro athlete
(00:05:28) Teamwork, rhythm, winning
(00:09:10) Athletic mindset in startups
(00:11:06) Stress rituals, effort & attitude
(00:14:02) Purpose-driven leadership
(00:19:15) Founding Momentous
(00:30:51) Merger lessons
(00:35:25) Cultural alignment
(00:42:27) In-person work benefits
(00:48:38) Standing out in supplements
(00:54:20) Partnering with leaders
(00:57:59) Co-founder dynamics
(01:02:23) Imposter syndrome
(01:10:22) Curiosity = leadership growth
Connect with Alisa!
Follow Alisa Cohn on
Download her 5 scripts for delicate conversations (and 1 to make your life better)
Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from Amazon
