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Groupon and Descript: Andrew Mason

How I Built This with Guy Raz

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Navigating Growth and Challenges

This chapter recounts the early struggles and successes of launching a deal platform inspired by unconventional business models. It explores initial engagement from niche communities, challenges in securing partnerships, and the innovative strategies used to build a customer base during a recession. The speaker reflects on the intense pressures of rapid growth, highlighting a transformative pivot that ultimately shaped the company's trajectory.

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