
Groupon and Descript: Andrew Mason
How I Built This with Guy Raz
Navigating Growth and Challenges
This chapter recounts the early struggles and successes of launching a deal platform inspired by unconventional business models. It explores initial engagement from niche communities, challenges in securing partnerships, and the innovative strategies used to build a customer base during a recession. The speaker reflects on the intense pressures of rapid growth, highlighting a transformative pivot that ultimately shaped the company's trajectory.
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