RV E20 - The Idea of Marketing is Broken | TikTok Live 23
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I Want to Be a Brand Strategist?
The reason demand gen fails is because it needs to be a highly autonomous effectiveness focused function. The category is what's important and the brand is in support of the category, but it's far less important. If you shoot me a DM, you back according to afterwards, I'll send you a screenshot of what I'm working on. And then if you advice for starting a business like this? Like my business is different, but pretty similar.
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