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The Ecosystem
The ecosystem is a circular thing, but it also sounds quite similar to some kind of marketing funnel. So there's a big, broad audience who's just going to get what you put out there. And each time they're becoming more and more enrolled. They're developing those warm feelings that you're talking about. You arrive kind of, they're, at this point, must be pre sold. The reason i think about product eco systems is because at every single step, i want people who feel they got value.