The real value is not in your infrastructure like you don't need an entire platform team that's innovating on the best way to get people into your product right. You really need to make great content or a great digital product or a great productivity tool and so that infrastructure layer is really just like wasted resources which should be creating differentiated value inside of your product. In between doing all this and between selling moonlight by the way you feel it public about how much you sold moonlight for or the revenue was. No we can't we can't talk about that but I can talk about like the process of getting there and what it was like.