Community is a largely misunderstand tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketing at Zapier) and Adam O'Donnell (Startup Partnerships at Zendesk) to talk about how each of their businesses is leveraging community for company growth. They discuss:
- What community looks like at Zapier, Zendesk, and Exit Five (goals, tactics etc)
- How to nurture community without being "salesy"
- Finding the perfect level of specificity in audience/interest
- Where community sits in the org
- And how to inspire self-sustaining activity in the community
We hope you enjoy.
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