Comedian says he often compares interviewing someone to going on a great date. Says you have to follow a little bit in love with the person that you're talking to. "You better be looking for the good in your audience, right? You better be, like, believing in them"
Selling products, ideas or even yourself is a task that can feel daunting, or maybe even a little uncouth for some people. But Colin Coggins, author and adjunct professor at USC’s Marshall School of Business, believes that anyone can learn the skills needed to sell anything – and that you already have more “sales” experience than you think. Colin shares why he believes that the best salespeople defy the expectations of what society thinks of as a successful salesperson, how self-awareness can help you achieve your goals and why learning the art of selling could teach you a lot about life in general. For the full text transcript, visit go.ted.com/BHTranscripts