Ep 189: AKNF - Are you still using Facebook's On Platform Metrics? (and when to SLAM SPEND)
DTC Podcast
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What Are Some of These Dangerous Things That You Could Be Looking at on Facebook?
Facebook knows a purchase happened in the campaign, but they just don't know exactly which ad it happened on. Third party tools such as ga and arthur barty tracking is showing different results than fe spoke dramatically. Yeas to like on the facebook side, with those modelled conversions,. Like what we're seeing is conversions piling up, usually related to icost and spend.
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