The making of a beauty king
Today, Explained
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Sephora's Influence on Beauty Retail
This chapter explores how Sephora transformed the beauty retail landscape by empowering consumers with unprecedented access to a variety of brands. It discusses the intense competition and financial sacrifices brands endure to secure a spot in Sephora, highlighting the trade-offs made for visibility and sales potential. The chapter also critiques the consumer culture built around this retail giant, which fosters an endless appetite for new beauty products.
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