The Activator Advantage in Business Development

If you want greater client engagement, better internal collaboration and more profits, you need to be an Activator! In this episode, author Matt Dixon shares his extensive research on the traits of today’s rainmakers and explains how top performers drive consistent growth in their businesses by winning, retaining and developing loyal client relationships.

YOU WILL LEARN:

·     The five types of business developers.

·     How Activators deliver business and personal value for clients.

·     The importance of building and leveraging professional networks.

MENTIONED IN THIS EPISODE:

“The Activator Advantage,” by Matthew Dixon

“Made to Stick,” by Chip Heath and Dan Heath

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Activators don't rest on their laurels. They activate their expertise.” – Matt Dixon

“Activators think of it very differently. The relationship happens first and then paid work is just the natural evolution of that relationship.” – Matt Dixon

“Activators bring their colleagues in.” – Matt Dixon

“Activators focus on a third dimension of value, something we call personal value.” – Matt Dixon

“Being thoughtful and helpful at a personal level creates real stickiness for activators in the client relationship.” – Matt Dixon

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