Unlocking India's massive growth potential - A conversation with Tata Starbucks
5THWAVE - The Business of Coffee and Hospitality
00:00
The Normalization of Starbucks in India
I think Indian consumers are very, very sensitive about value. So we always make sure that we give them a fantastic experience and talk about the whole connection that we could build with customers. The fact that we're present in 44 cities talks about this growing acceptance of Starbucks Indian culture. They come in, they want to experience first the frappuccino and cappuccinos and there as they become more regular, they start experimenting with Americanos, flat whites, cold ones and nitro. We are really happy to have something called everyone.
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