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Inside Zara’s "Travel Mode": A Blueprint for Hospitality Innovation - Danica Smith

Hospitality Daily Podcast

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Rethinking Hospitality: Embracing Retail Innovation and Collaboration

This chapter explores how retail brands, such as Zara, can shape the guest experience in hospitality through innovative collaborations and loyalty programs. It highlights the challenges and opportunities that arise when retailers venture into the travel industry, encouraging a rethinking of partnership strategies in response to changing consumer expectations.

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